Understanding your role and knowing who needs your expertise are key to success! In this module, we’ll dive into the important details of your work and help you pinpoint your ideal audience. This groundwork is essential for SEO and making your marketing efforts shine—anytime, anywhere.
SEO-SOS: Guided SEO Implementation for Creatives & Solo Business Owners Looking to Attract the Right Audience…With Little to No Social Media.
SEO-SOS is a personalized program for solo small business owners, creatives, and reluctant marketers who want their website—not social media—to do the heavy lifting.
This is not a video-only course or a quick-fix SEO program. It is creation & implementation for those ready to do meaningful work with expert guidance. It requires focused setup work initially, followed by 15 minutes of monthly maintenance for ongoing benefits.
Enrollment is limited to 10 participants, ensuring each student gets a one-on-one strategy session, detailed feedback, and ongoing access for questions and walkthroughs.
Your website should be one of your most effective marketing tools for growing your business.
Anyone can build a website these days, but most don't help a business grow. It doesn’t matter how beautiful it is or how much traffic it gets. If your site isn’t clearly communicating to your ideal audience and offering a way to stay connected, it's not working hard enough. Meanwhile, social media demands more marketing energy while delivering fewer real results.
If promoting yourself feels like climbing a mountain, you're not alone, and it doesn't have to be so hard!
If you have a viable business and a website that isn’t helping it grow, it’s not because you’re a terrible marketer; you just need a better strategy that offers an easier path.
There’s a more powerful way to reach people—by improving your website through search engine optimization (SEO). But often, it feels too complex because no one explains it clearly. Thankfully, once the mystery is taken away, it becomes a simpler, more intuitive way to help the right audience find you.
Key adjustments can help your website:
- Reduce marketing time and expense.
- Ease marketing overwhelm.
- Consistently attract ideal customers or clients.
- Build genuine connections.
- Provide a clear path forward.
But figuring it out alone can be overwhelming & time-consuming.
Confusing jargon makes it hard to understand and time-consuming to figure out, while generic information lacks the nuance needed to make a real difference. Without proper knowledge, it's tough to spot pitfalls or take the correct steps. Many business owners turn to quick fixes or gimmicky advice, which can backfire when algorithms change, leaving them worse off. Some give up.
A practical system makes a difference.
Well-designed websites have always been important for my clients and strong SEO is the secret sauce that boosts their marketing efforts. By analyzing my top performers I realized that combining key elements into a simple system makes websites more effective and extends reach without extra work.
Rather than juggling marketing tasks endlessly, my clients consolidate their efforts and focus on what they enjoy.
Once in place, SEO works to attract the right audience and build connections while business owners focus on their work. It also helps reluctant marketers promote confidently and genuinely, without feeling like they’re constantly marketing or being spammy and salesy.
Watching my clients succeed with this approach inspired me to help more people.
That's why I created a program based on the techniques I’ve used with my clients, breaking it down into creative exercises and simple steps anyone can follow with all the attention and help a beginner would need to build a solid foundation. This is the same system that has helped my clients get discovered by the right people without compromising their values or relying on social media. The setup requires focused effort initially, but the benefits build up over time and make it worthwhile to maintain with only 15 minutes each month. SEO works without becoming your full-time job.
SEO-SOS: Your Lifeline to Easier, More Meaningful Marketing
...With Little to No Social Media
A Framework That’s Simple, Organized & Sustainable
(Sure, SOS is a call for help, but it also describes the solution!)
This human-focused SEO program helps you stand out and connect with those who need you most—on your terms. You’ll learn to sustainably optimize your website and content with a system that aligns with your strengths and values.
This work leads to clarity, consistency, and authentic connection, enabling you to:
- Stop spinning your wheels on social media.
- Stop wasting your time and money on ineffective marketing.
- Avoid mistakes, pitfalls, and wasted time figuring it out on your own.
- Engage, connect, and thrive for years to come.
Complete the work that matters in a supportive, friendly environment with plenty of personalized guidance, at a fraction of the cost of done-for-you services.
This Program Is for You if:
- You've been working in your field or business within a sustainable market for at least a year.
- You know who your ideal customers or clients are.
- You're empathetic and can put yourself in others' shoes.
- You struggle with marketing and prefer not to be glued to social media.
- You want clear, simple tools for improving your website’s visibility.
- You don't want to be spammy or salesy.
- You’re ready to roll up your sleeves and do the work with guidance.
This Program Is Not for You if:
- Social media is your preferred form of marketing
- You want shortcuts or hacks
- You’re looking for instant results without setup
- You don't want guidance or feedback
Why SEO? Why Now?
SEO remains one of the most effective, affordable ways to connect with your audience—especially as search becomes even more human-centered with AI tools like ChatGPT and AI search (ironically). High-quality websites with trustworthy content come out on top. This is great news for creatives and small businesses.
CLIENT STORIES
The Creative Entrepreneur
Ana designed a beautiful, high-end weighted blanket but didn’t want to rely solely on constant promotion or social media. However, her website wasn’t reaching the right audience. By refining her messaging and SEO strategy, her site started attracting ready-to-buy customers, and her product sold out. She expanded production without compromising who she was.
The Videographer
At first glance, Howard’s website looked okay, but it wasn’t performing well. Upon closer inspection, I saw there was no actual text on his site. There were words, but they were all inside graphics that search engines can’t read. After converting everything to searchable text and implementing effective SEO, things started to improve for him, and his services began to rise to the top of local search results.
The Day Spa
Teresa’s website initially didn’t connect with her audience, but after making some changes and implementing her SEO, she started reaching the right people, and engagement increased. Over 15 years, she steadily expanded her business, moving from dozens of website visitors to hundreds of targeted visitors and a fully booked day spa. She eventually sold her business, and her strong SEO and targeted traffic brought significant value to the buyer.
Successes are often quiet instead of flashy & rely on steady, consistent growth over time.
How This Program Works
SEO-SOS is a high-touch, guided 6-8 week program where you choose your pace. It includes five modules, weekly live support, asynchronous video content, a one-on-one strategy session, and personalized feedback.
Here’s What You Get When You Enroll:
- One-on-One Strategy Session & Website Assessment
- Weekly Live Support with Q&A
- Individual Feedback
- Email Access to Me
- Additional Walkthroughs When Needed
- Creative Exercises, Checklists, Templates & Simplifications
- Training Videos That Show You How To:
- Integrate your website into a system that consistently attracts the right visitors, engages them, and creates communication pathways for years.
- Clarify messaging and content so it engages and resonates.
- Write SEO like a pro.
- Discover your strengths and develop a marketing style that feels natural.
- Implement and maintain your system with confidence.
- Bonus Introduction to Optimizing for AI Search
- Bonus Content on Keyword Tool Usage & Content Planning
- Supportive Mastermind Community
- Access to Recordings and Training Videos for Three Years
By the End You'll Have:
- A Custom Plan
- A Solid SEO Foundation
- 2–3 Optimized Website Pages
- The Knowledge to Continue on Your Own
The cost to have someone complete and maintain your SEO at this level would start at $6,000. Instead, this program shows you how to do it yourself with personalized guidance, so you can understand and manage it long term.
Choosing the Right Way to Learn SEO
(and Why This Isn’t for Everyone)
There are many ways to approach SEO; the best depends on your need for guidance, responsibility, and involvement. Some prefer self-directed video courses and are comfortable figuring things out on their own, while others outsource the work entirely. SEO-SOS is for business owners who want to understand, implement thoughtfully, and receive expert support to prevent costly missteps. This is a guided implementation experience, not a quick fix or a passive course, and it’s designed for people who value clarity, support, and long-term sustainability over shortcuts.
SEO-SOS Compared to Other Common Approaches:
- VIDEO-ONLY SEO COURSES: Useful for self-learning, but involve trial and error, and it’s easy to overlook important nuances without feedback.
- CHECKLIST / TEMPLATE-BASED SEO PROGRAMS: Helpful for learning basics, but often too generic for specific business needs—especially in creative or values-driven fields.
- DONE-FOR-YOU SEO SERVICES: Best for outsourcing without needing to learn the process. These can be effective, but they’re often expensive and don’t teach the skills to maintain or adapt your SEO as needed.
- SEO-SOS - GUIDED IMPLEMENTATION WITH SHARED RESPONSIBILITY: Designed for business owners who want to implement SEO thoughtfully with expert guidance, personalized strategies, and feedback, so they aren’t guessing or following irrelevant advice. The work is yours, but not done alone.
What Sets This Program Apart?
This isn’t about gaming the algorithm. It’s about aligning your online presence with what people naturally search for. I use straightforward, fun discovery tools to guide you step by step. In the workbooks, you’ll find questions about your business and audience, along with creative options for more exploration. For instance, one question asks for details about your ideal audience so your SEO can speak directly to them. Here's one of the optional creative exercises:
Most importantly, I’m here to support you by providing guidance, feedback, and answers to your questions.
If you get stuck, confused, or overwhelmed, we address it, sometimes with extra walkthroughs or clarification beyond the standard sessions.
Expert Guidance for Everyday People
- No need to be a tech whiz or marketer. (Being a reluctant marketer is an advantage!)
- No buzzwords, chasing trends, or creating endless reels.
- No one-size-fits-all tactics.
- No hacks or gimmicks.
- No pressure to “perform,” go viral, or write like a marketer.
Just a clear system, an easier path, and a knowledgeable pro with practical, creative tools to help your audience find you.
SEO has long been gatekept by jargon, overwhelm, and ongoing expense.
That ends now!
THE MODULES
Click each below for more details:
Let’s get creative! This module focuses on discovering the words and phrases that make you and your work unforgettable, creating a go-to resource for developing SEO and content that connect with your audience and differentiate you. This will boost your SEO success and make marketing feel meaningful, natural, and enjoyable.
SEO without a strategy is like climbing a steep mountain without a trail—you know your destination, but struggle to reach it. In this module, you’ll have a one-on-one strategy session to help you create a clear, actionable plan that aligns your goals with your audience’s needs, and explore marketing opportunities beyond social media that fit you.
It's time to bring your strategy to life! Using simple, step-by-step templates, you’ll optimize your website content and craft SEO that truly connects. I’ll share proven techniques to ensure every word aligns with your goals and captivates your audience. This module sets you up for long-term success and will make your website truly work for you.
You’ve got the tools, strategy, and content—now it’s time to bring it all together! In this final module, we’ll break down the steps to implement your strategic SEO and track your progress without the tech headaches. With clear tutorials, helpful resources, and support, you’ll leave this program feeling empowered to manage and monitor your success.
Meet Your Guide
I’m Kristen Schwartz, your guide and collaborator. I’ll lead you through a discovery process that will ultimately boost your online visibility and enhance your marketing efforts. With 35+ years in visual communication, including over 20 in SEO and web design, I’ve worked with clients ranging from resorts to entrepreneurs. My passion is helping solo small business owners and creatives gain visibility without big budgets or marketing degrees.
Marketing can feel confusing and exhausting—I’ve been there. I started as a creative entrepreneur, exhibiting art for 15+ years, creating nationally selling notecards, and being an illustrator and writer. I understand building from scratch and the struggle to be seen.
This gave me insight into the challenges of marketing personal, meaningful projects.
When I began learning SEO, it felt like entering a different universe—jargon, algorithms, and tech separated from human experience. But at its core, it's about clarity, empathy, and helping people find what they search for. These principles have guided the strategies I develop for my clients and myself, and they form the foundation of the approach I teach in this program.
I’ll help you cut through the confusion to create clear, sustainable work that is true to who you are.
What People Are Saying About Kristen's Guidance:
"I so appreciate how slowly Kristen builds up something I thought was too technical and scary. It’s not!" ~Dante Hookey - Author/Illustrator
"I really appreciate the way you treat SEO as a communication tool instead of a buzzword trap to trick people into clicking." ~Ha Pham - Illustrator
"It’s not confusing at all, it’s clear, and the real-world examples are really helpful. It’s so motivating!" ~Mahala Urra - Illustrator/Copywriter
"Never thought I'd be excited about SEO! You made everything so achievable!" ~Nastaran Namei - Video Game Artist
Frequently Asked Questions:
Nope! This beginner-friendly, jargon-free program covers SEO basics, how it improves the internet, and how to boost your online presence.
Absolutely! The SOS method breaks it down into simple steps. If you're interacting successfully with your ideal customers or clients and know your business, you’re ready!
Don’t worry! We’ll leave the funnels and magnets at the hardware store and focus on straightforward tasks without jargon. I'll explain new terms as they come.
The weekly time commitment is about 3-5 hours, which includes our weekly group Zoom calls, videos, and assignments. However, I don’t want anyone to rush their work. During our Q&A sessions, I work with everyone where they are. Don’t worry about perfection; “Practice makes progress.” You don’t need to be perfect to see results!
No extra tools needed. If you can update your website, you can apply what you learn.
Not at all. If you can access and modify your website, you'll be able to apply what you learn. If you use WordPress, you might need a plugin unless your theme or framework already includes SEO features, but I have a recommendation for a simple, free one.
Typically, it takes a few months when starting from scratch. I’ll guide you on what to do in the meantime and how to plan for long-term success. This isn’t just another “quick win course” that doesn’t last. Patience and effort now will pay off with just minutes of monthly maintenance.
The calls will be recorded, so you won’t miss anything. You can also send questions in advance if you know you can’t attend.
Videos are available for 3 years to prevent outdated info and keep your motivation high. This program provides a lasting marketing foundation, and I encourage you to use your motivation to complete it, build on it, and benefit from it sooner rather than later. Keeping blank copies of your workbooks ensures access to the most important information.
Are You Ready To Roll Up Your Sleeves & Get To Work?
This is your lifeline out of the marketing chaos.
It’s your map to the summit, and your chance to connect with the people who are looking for exactly what you offer.
Space Is Limited To Ensure Personalized Guidance
Enrollment is limited to 10 participants, ensuring each student gets a one-on-one strategy session, detailed feedback, and ongoing access for questions and walkthroughs. Enroll now to reserve your spot.
Meeting Times: Mondays at 11am Pacific Time
Next Cohort: February 2 - March 30, 2026
or pay in 4 payments at this link
ENROLLMENT PROMISE: This is a meaningful investment, and it’s important to get it right. SEO-SOS is a guided implementation program, and your success depends on your participation and follow-through. If you participate fully and, within two weeks, find it’s not a good fit for your business or goals, let me know. We’ll talk it through, and if it’s not the right match, you won’t be pushed to continue. My priority is to help students succeed, not to collect payments from those who won’t benefit.
Not sure if your business and website are a good fit for this program? Send me your web address and I'll take a look. I'm happy to answer any additional questions.
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©KRISTEN SCHWARTZ •
