I'll let you in on a secret. Search Engine Optimization* (SEO) is not hard to do. Your web designer should automatically build the most important stuff into your site. Unfortunately, over and over, basic SEO hasn't been done on the sites I check. It's a shame. All it takes is know-how, time, common sense, research, and the willingness of the website owner to continue with optimization over time. That's it. It isn't magic, although sometimes it seems like it is, and some SEOs out there will apply less ethical means to increase page rankings. The best and longest-lasting results come from solid, straightforward web code practices, strategic thinking, and, believe it or not, thinking and acting like a human being. Really.

Contact me for an SEO bid, and I'll give you a cost breakdown based on what is missing from your site. You can even do a little bit at a time. If you want to handle optimization yourself, I can consult with you and give you my recommendations.

*What is Search Engine Optimization (SEO), you ask? It's a series of strategies and steps done to help a website appear higher on the list of results from a search on a search engine like Google or Yahoo. So when you do a search, you're more likely to go to results at the top of the list and, at the very least, on the first page.