ABOUT KRISTEN
SEO & WEBSITE SUPPORT FOR PEOPLE WHO DON'T WANT TO BE MARKETERS
I love empowering creatives and solo business owners to improve their websites and develop a calm, sustainable approach to SEO — without turning into marketers, chasing trends, or churning out content forever.
I focus on steady, sustainable search visibility for creatives, solo business owners & reluctant marketers:
My goal is to help those who want their websites to quietly support their businesses… not demand more energy, add more stress, social media platforms, or performance pressure.
I see SEO as infrastructure, not hustle. So your audience can find your work through search in a steady way that fits how you truly work.
Through friendly audits, personalized support, and my SEO-SOS program, I help thoughtful business owners:
- Simplify search engine optimization (SEO)
- Clarify their messaging
- Reduce overwhelm
- And build lasting visibility without tech anxiety or hype-driven marketing tactics
This Is SEO for People Who Never Wanted To Become Marketers in the First Place
Most SEO advice assumes:
- You want to produce content nonstop
- You don't mind juggling multiple platforms
- You enjoy tools, dashboards, and metrics
- You’re aiming for rapid growth above all else
That’s not what my work is about.
The people I support are often:
- Excellent at what they do, but tired of marketing noise
- Intuitive, creative, and values-driven
- Overwhelmed by conflicting advice
- Quietly worried their website should do more
SEO doesn’t fail people. The way it's taught does.
Why I Treat SEO as Infrastructure — Not Performance
Your website shouldn't become another stressful task.
It should quietly support what you already do.
That’s how I use my own website, and it’s how I help clients use theirs. It’s why I don’t teach or practice SEO as constant posting, chasing algorithms, volume over quality, daily updates, or a “growth at all costs” mindset.
What I Believe About SEO
- I see SEO as infrastructure — something that quietly markets for you in the background and makes your life easier, not heavier.
- It's meant to genuinely help people.
- When your visibility grows, it should feel supportive, not like one more demand on your energy.
- Fewer, clearer pages beat endless content.
- Clear direction matters more than perfect consistency.
- Calm, steady systems outperform loud ones long-term.
My Approach is About:
- Making smart decisions about what actually needs SEO
- Building a small, lasting foundation that requires minimal upkeep
- Helping the right people find you when they’re already searching
SEO works best when it’s steady, sustainable, and shaped around real businesses and real people — especially for those of us who never set out to be marketers.
How I Help (and Why It Might Feel Different From Other SEO Support)
With over 35 years in visual communication, including 20+ years in web design and SEO, as well as a background as a creative entrepreneur, I understand both sides of the work: the strategy and the resistance.
I’ve seen technology make creating websites more accessible — which is fantastic — but DIY platforms often skip the fundamentals necessary to help a business grow, such as:
- Communicating ideas quickly to distracted audiences
- Knowing what to emphasize and what to leave out
- Structuring content for better discoverability
As a result, many business owners feel overwhelmed, frustrated, and discouraged because their websites aren't working hard enough. They end up marketing more than necessary, losing joy in the process. Some even give up altogether, and that’s hard to watch when I can clearly see how much potential they have.
Viewing your business and audience through an SEO lens can fill the gaps in DIY platforms to make your website work harder to:
- Attract the right visitors and keep them engaged
- Truly help your audience
- Avoid that spammy, salesy vibe
The goal is that you’ll be able to do less marketing overall, and what’s left will feel lighter, simpler, and more natural.
That's why I focus on helping people fix what truly matters, explaining things in plain language, and making SEO approachable instead of intimidating. Once the mystery is removed, the work feels doable, and the results are long-lasting.
What Working With Me Is Like
I don’t overwhelm clients with tactics or jargon. I help them understand their websites by making everything less complicated — so they can confidently continue the work on their own.
When people reach out to me, it’s usually because they’re craving:
- Clarity instead of endless advice
- Context instead of checklists
- Guidance that feels supportive, not pressured
- Decisions they can trust
Whether it’s an audit, a guided session, or my program, SEO-SOS, the goal is always:
A website that makes sense — to you, your audience, and search engines — while quietly supporting your business over time.
If this resonates with you,
SEO might have felt like:
- Another marketing obligation
- Something you should do but find overwhelming
- Advice meant for people who love content and tools
You’re not behind.
You’re just not the audience most SEO advice is aimed at — and honestly, neither am I.
There’s a gentler, clearer, more sustainable way — one that feels right for you.
Ready To Make Your Website Work for You?
If you’d like your website to feel clearer, more findable, and a lot less stressful — without turning into a marketer — I’d love to chat. You’re welcome to book a free, relaxed call, and we can see together what makes sense for your business:
Additional Information
Visit my SEO page to learn more about why Search Engine Optimization is essential. Swing by my Website & SEO Guidance page for details about specific services, and be sure to sign up for my monthly newsletter for easy SEO and website tips.
Feel free to email me. I am always happy to answer questions!
My Clients
Among my clients, you'll find photographers, videographers, massage therapists, various small shops & businesses, estheticians, acupuncturists, creative groups, authors, illustrators, fine artists, Reiki practitioners, artisans, entrepreneurs, small publishers, and non-profits. They are truly an inspiring group! Go to my Web Presence Case Studies page for more details about some of their businesses.
What Else Matters to Me?
When I'm not helping my clients, I'm working on my own creative projects. My illustrated stories have been featured in educational exhibits and books for all ages. My focus is using storytelling to highlight the beauty of nature and how humans impact it:
Learn more about my stories and my art career.
View Illustration Galleries below:
©2007-2026 KRISTEN SCHWARTZ •
