ABOUT KRISTEN
SEO & WEBSITE SUPPORT FOR PEOPLE WHO DON'T WANT TO BE MARKETERS
I love empowering creatives and solo business owners to improve their websites and develop a calm, sustainable approach to SEO — without turning into marketers, chasing trends, or constantly churning out content.
I focus on user-friendly websites that communicate clearly and steady, sustainable search visibility for creatives, solo business owners & reluctant marketers:
Your website should quietly support your business… not demand more energy, add more stress, social media platforms, or performance pressure.
I see websites and SEO as infrastructure, not hustle. When built well, they help the right people find your work, understand what you do, and take the next step without constant pushing.
Through friendly audits, personalized support, and my SEO-SOS program, I help solo business owners:
- Simplify search engine optimization (SEO)
- Communicate more clearly
- Reduce overwhelm
- Build lasting visibility without tech anxiety or hype-driven marketing
This Is Support for People Who Never Wanted To Become Marketers in the First Place
A lot of website and SEO advice assumes you want to:
- Produce content nonstop
- Juggle multiple social media platforms
- Track tools, dashboards, and metrics all the time
- Chase rapid growth at any cost
That’s not what my work is about.
The people I support are often:
- Excellent at what they do, but tired of marketing noise
- Creative, intuitive, and values-driven
- Overwhelmed by conflicting advice
- Quietly hoping their website can do more
The problem isn’t that they’re doing it wrong. It’s that much of the advice out there is built for a different kind of business.
Why I Treat SEO as Part of Website Strategy
Your website shouldn't become another stressful task.
It should quietly support what you already do.
That’s why I don’t approach SEO as constant posting, algorithm chasing, or a “growth at all costs” mindset. I approach it as part of the structure that helps a website function well.
What I Believe:
- A website should make life easier, not harder, while it quietly markets for you in the background.
- Websites are meant to genuinely help people.
- Clearer web pages do more than endless content.
- Direction matters more than perfection.
- Steady systems work better long-term than loud, exhausting ones.
My Approach Focuses On:
- Making smart decisions about what your website actually needs
- Building a small, lasting foundation that requires minimal upkeep
- Helping the right people find you when they’re already searching
How I Help (and Why It Might Feel Different From Other Website and SEO Support)
With over 35 years in visual communication, including 20+ years in web design and SEO — as well as a background as a creative entrepreneur — I understand both the strategy and the resistance that can come with website work.
I’ve seen how DIY tools have made creating websites more accessible — which is fantastic — but they often skip the fundamentals necessary to help a business grow, such as:
- Communicating ideas quickly to distracted audiences
- Knowing what to emphasize and what to leave out
- Structuring content so people can actually find it and understand it
That’s why many business owners end up feeling overwhelmed, frustrated, or stuck.
Their website isn’t doing enough, so they feel like they need to market harder — when often, the website just needs to work better.
I help fill those gaps by making websites clearer, more useful, and easier to trust.
The result is a site that can attract the right visitors, support your audience, and reduce the need for constant self-promotion.
What Working With Me Is Like
I don’t overwhelm clients with jargon or tactics. I help them understand what their website needs and make the process feel manageable, so they can confidently continue the work on their own.
People usually come to me looking for:
- Clarity instead of endless advice
- Context instead of checklists
- Support that feels calm, not pressured
- Decisions they can trust
Whether it’s an audit, a guided session, or my SEO-SOS program, the goal is always the same:
A website that makes sense — to you, your audience, and search engines — while quietly supporting your business over time.
If this resonates with you, you may be looking for a gentler, more sustainable way to make your website work better.
Ready To Make Your Website Work for You?
If you’d like your website to feel clearer, more findable, and a lot less stressful — without turning into a marketer — I’d love to chat. You’re welcome to book a free, relaxed call, and we can see together what makes sense for your business:
Additional Information
Visit my SEO page to learn more about why Search Engine Optimization is essential. Swing by my Website & SEO Guidance page for details about specific services, and be sure to sign up for my monthly newsletter for easy SEO and website tips.
Feel free to email me. I am always happy to answer questions!
My Clients
Among my clients, you'll find photographers, videographers, massage therapists, various small shops & businesses, estheticians, acupuncturists, creative groups, authors, illustrators, fine artists, Reiki practitioners, artisans, entrepreneurs, small publishers, and non-profits. They are truly an inspiring group! Go to my Web Presence Case Studies page for more details about some of their businesses.
What Else Matters to Me?
When I'm not helping my clients, I'm working on my own creative projects. My illustrated stories have been featured in educational exhibits and books for all ages. My focus is using art and storytelling to highlight the beauty of nature and how humans impact it:
Learn more about my stories and my art career.
View Illustration Galleries below:
©2007-2026 KRISTEN SCHWARTZ •
