SEO & WEB PRESENCE CONSULTATION
Is your website delivering the results you want? Do you feel like you're missing out on business growth opportunities?
In our highly competitive digital environment, simply having a website is no longer enough to stand out. Crafting an effective online presence, implementing Search Engine Optimization (SEO), and developing a strong marketing strategy is imperative. However, it can also be overwhelming. Many small businesses and creative professionals need help maximizing the potential of their web presence and marketing efforts. If you feel stuck or frustrated with your website's performance or don't know where to start in making improvements, booking a consultation can do wonders in setting priorities and making things clear.
Contact me to schedule a consultation.
One-on-One SEO & Online Marketing Guidance
If you're facing challenges with your online marketing, begin by optimizing your website and consider scheduling a consultation with me to brainstorm ideas, address issues, or prioritize an SEO plan. Personalized guidance is invaluable, especially if you've been overwhelmed by excessive or ineffective marketing information. Conducting an audit of your website can also clarify areas needing improvement. Reach out to me to determine whether an audit or a consultation is the better starting point.
As a Web Presence Strategist, I assist clients in conveying their core message through thoughtfully chosen words, design, and imagery. This clear communication directly influences effective SEO.
The fantastic side effect is that when you communicate clearly in a way that suits you, sharing what you do becomes effortless and enjoyable. Marketing then shifts from being a dreaded task to something natural that feels integrated into your routine.
I start where you are, assess how you work best, and collaborate with you to develop messaging that resonates with your ideal audience in a communication style that fits YOU. This approach ensures you'll connect and engage with the people who need you most. By centering your online presence on your website, it will handle much of your marketing for you, allowing you to focus on what you love most.
Choose Additional Marketing That You Will Use Consistently
If you decide to use additional marketing methods, it's crucial to choose the ones you will consistently engage with. Simply following what someone else did won't be effective if it’s not something you can maintain. I always start by discovering what my clients are naturally drawn to. The following case study illustrates the results of optimizing a web presence and using a social media platform that aligns with what the client already enjoys:
CASE STUDY
Ana thoughtfully designed a high-end weighted blanket with more effective features than others on the market. She had been selling them online, but the major brands had substantial marketing budgets to attract more customers. Ana didn’t. She also didn’t want to spend all her time promoting on social media or seeking attention using spammy tactics.
When she came to me for help, she discovered she didn’t need to spend all her time and money on marketing, get everyone’s attention, or use tactics she didn’t like. Instead, I created a personalized marketing and SEO strategy and clarified her product features through visuals and carefully crafted text that fit her brand. The most crucial information then went into all of her SEO tags.
Next, we talked about the things she was good at and enjoyed so we could use them to amplify her business while she remained true to herself. Her platform of choice was Pinterest, and it worked like a charm. When we launched her optimized custom graphics and posts, the traffic to her site with ideal customers increased dramatically, and she immediately sold out of her product. She wasn’t expecting that, but if you have a problem, that’s the one to have! She quickly upped production, filled the orders, and continued growing her business on her terms.
SEO and Marketing Work Together
Many people believe that SEO is separate from their marketing efforts, but in reality, they work hand in hand. Effective SEO enhances all aspects of your online marketing efforts, while *empathetic marketing supports your SEO performance. Combining these two elements results in a robust and cohesive strategy to grow your business and establishes the foundation for a successful online presence. Although it may seem highly complex and technical, it becomes intuitive and much less daunting with the right guidance.
*Empathetic marketing is about caring and focusing on the needs of your ideal audience and providing value for them.
Don't Struggle Alone With Your SEO or Online Marketing
Whatever you choose, don't struggle alone when practical, knowledgeable assistance is available. A fresh perspective on your situation can save time and reduce frustration, leading to more effective and targeted promotion strategies. I'm happy to collaborate with you to ease the burden of navigating the world of online marketing.
Discover what options are the best fit to make your website more effective:
Coming Soon:
Self-Paced DIY & Guided Group Courses
If one-on-one guidance isn't the right fit for you, my cost-effective self-paced DIY and guided group courses may be what you're looking for. You can add extra guidance at any time to receive real-time answers to your questions. The benefit of group courses is the sense of community you'll develop with other professionals, learning from each other's experiences and getting answers to your questions as they arise.
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