Basic SEO is Imperative for Small Businesses & Creative Professionals to Become More Visible Online to Their Ideal Audiences

Key Elements of Basic SEO:

• KEYWORDS: These are terms your target audience is searching for. They will help you define your content more accurately to be more visible and helpful to your audience.


• ON-PAGE SEO: Aspects on individual pages of your website (titles, headers, meta descriptions) that help you show up in searches, make your website more accessible, and compel people to visit your site.


• EXCELLENT CONTENT: High-quality, relevant content answers your audience's questions and what they're searching for. It helps increase your authority and visibility in searches. But you have less than 10 seconds to capture your audience's attention so they will keep reading instead of navigating away. You'll have better results once you understand what’s most important to include in your text.


• USER-FRIENDLINESS: Ensure your website is mobile-friendly, fast, accessible, and easy to navigate. According to Google, 88% of visitors won’t return to a site after a bad user experience. Plus, search engine algorithms heavily weight user experience when ranking search results (determining how high your website will appear in a search).


• LINK BUILDING: Earn (don't buy) backlinks from reputable sites to boost your site's authority, which will help you show up in more searches. It's important to use methods of link building that fit you so they are sustainable for you to continue.

Ethical SEO Practices Are Critical to Your Website’s Success

Unfortunately, many websites lack the most impactful SEO (basic), missing a significant opportunity to build authority, connect with the right audience, and become more visible online. Worse, some SEOs use unethical tactics for quick wins, but these can ultimately backfire. Search engines often update algorithms to penalize these inauthentic forms of SEO.

Long-Term SEO Success is Attainable

SEO often seems mysterious, but it’s not the complicated technical feat it's made out to be. It merely requires strategic thinking, understanding your business and audience, and applying common sense. With this knowledge, fundamental SEO strategies can significantly enhance your site's visibility and accessibility, benefiting other aspects of your marketing as well.

Outsourcing it means someone else has to learn the nuances you're already familiar with. This is one aspect that makes good SEO expensive. The best SEO results come from steady work over time, solid best practices, and thinking and acting like a human. (You've got this!)

SEO Takes Time To Gain Traction & Build Authority;
Don't Wait To Do It!

People often say, “I’ll do my SEO when it’s time.” The reality is that now is the time. It can take weeks, months, or even years for SEO to gain traction and build authority, depending on the extent of your changes or how new your website is. Starting now gives you ample time to figure things out, dial in your strategy, and develop other aspects of your marketing. Different marketing forms will help your SEO and complement it, making your overall strategy more potent.

Save Time & Money on SEO: Empower Yourself

Having someone do your SEO is a substantial investment ranging in cost from hundreds to thousands monthly, depending on the extent. Whether you manage your own or delegate it, it's vital to grasp the essentials to ensure it’s done right. But the amount of information is overwhelming, and it's difficult to know what is essential and what isn't.

Consider working with me for advice that simplifies the jargon and makes SEO more straightforward and intuitive. My aim is to equip others with the knowledge to take charge of their SEO.