WEBSITE & SEO GUIDANCE FOR RELUCTANT MARKETERS

I provide clear, low-stress website support for creatives & solo business owners so their sites quietly support their work the way they're meant to.

Your Website Should Support Your Business — Not Add Stress

Schedule a Free Chat to Discuss Your Options

You don’t need another tactic, plugin, or generic SEO tip.

You need someone to walk you through what actually matters, in plain language, in a way that respects your time, energy, and values.

That’s what I designed my services to do.

Most people don’t struggle with their websites because they’re “bad at marketing.”

They struggle because no one has taken the time to explain what matters — clearly, kindly, and in the context of their business and real life.

This is the work I do: helping clients see real, measurable improvements in their website’s clarity and visibility, without pressure or perfectionism.

I Help Creatives & Solo Business Owners:

Understand what’s actually happening on their website
Identify what’s supporting visibility, and what might be getting in the way
Make grounded, confident decisions about what to change, and what to leave alone

Whether you want simple reassurance, helpful insights, a deeper strategy, or a gentle learning path, there's an option here for you.

What Makes This Support Different

All offerings are:

HUMAN-CENTERED - no jargon, fear tactics, or judgment
PRIORITIZED - so you know what matters first (and what doesn’t)
EDUCATIONAL - you’ll understand the "why," not just get a to-do list
DIY-FRIENDLY - guidance you can actually act on, at your own pace

This isn’t about gaming algorithms or turning yourself into a “marketing person.” It’s about shaping a website that works and makes sense — to you, to the people you want to serve, and to search engines.

Choose Your Starting Point

Different paths for different needs:

🌱 Quick Clarity
🌿 Focused Guidance
🌲 Deeper Insight
🌲🌲 Strategic Depth - Big-Picture Thinking
🌲🌲🌲 Skill-Building + Strategy + High Touch Support
🌲🌲🌲🌲 Strategic Depth, High Touch Guidance

🌱 Trailhead Check Audit: $150

A Peace-of-Mind Website Checkup

For when you’d just like some reassurance — not a teardown.

This audit is for you if:

You’re not sure how well your website is actually working
You wonder if there might be a tech or setup issue, but don’t have the bandwidth to dig into it
You want a low-stress, low-stakes place to start

What’s included:

Homepage clarity & usability check
Accessibility & SEO basics
Essential technical checks (PageSpeed, mobile usability, indexability)

You'll come away with:

Confirmation of what’s already working
Awareness of quiet red flags before they become bigger problems
Clear next steps without an overwhelming list

Think of this like a routine wellness visit, not an emergency room trip.

Contact Me to Get Started

🌿 Wayfinder Snapshot Audit: $300

Website Clarity & Visibility

For when something about your site feels “off,” but you're not sure what it is.

This audit is for you if:

People land on your site but rarely take the next step
You’re not sure whether search engines can really “see” or understand your site
You want thoughtful expert eyes on your site, without needing to be on a live call

What’s included:

Homepage & key page clarity review
User experience (UX) friction points
Call-to-action (CTA) effectiveness
Accessibility & SEO basics
Technical gate checks that affect indexing (showing up in search results) and performance

You'll come away with:

Clear answers about what’s getting in the way of visibility, sales, or other actions you'd like people to take
A short, focused, and genuinely doable list of improvements that actually matter

Think of this like a focused scan that shows exactly where attention is needed, and what you can stop worrying about.

Contact Me to Get Started

🌿 Wayfinder Session: $300

Website Strategy Empowerment Hour

For when you don’t need a report, you just want to talk it through with a human.

This session is for you if:

You’re overthinking your website and want grounded information, fast
You have questions but don’t want to sort through conflicting advice online
You think best in conversation, not in a document

What’s included:

Live 60-minute website review together
Real-time Q&A and practical, gentle guidance
Support choosing what to focus on first (and what really can wait)
Short recap with clear, doable next steps

You'll come away with:

Relief from second-guessing every website decision
Direction that respects your values, capacity, and boundaries
Permission to simplify and stop feeling like you have to do “all the things”

It’s like sitting down with a trusted guide who helps you see the path again, without judgment.

Contact Me to Get Started

🌲 Clarity Path Audit: $750

Human-Centered Website Diagnostic

For when you want true understanding, not just a list of fixes.

This audit is for you if:

You’re ready to improve your site without guessing
SEO feels abstract, intimidating, or oddly cold
You want recommendations that take your values and your audience seriously

What’s included:

Messaging & content structure review
User experience (UX) & accessibility insights
SEO foundations explained in plain, friendly language
Interpreted technical health review (what it means, not just numbers)
Light keyword focus suggestions that feel natural to use
30-minute review call

You'll come away with:

A prioritized, empathetic improvement plan
More confidence in the decisions you’re making
A clearer mental model of how your site actually works to support your business

This is where things start to click and feel less mysterious.

Contact Me to Get Started

🌲🌲 Systems View Audit: $1500

Website-as-a-System

For when you’re done patching things together piece by piece.

This audit is for you if:

Your site feels close, but still not fully aligned with your current work
Past SEO or marketing efforts haven’t added up to helpful insights and direction
You want website strategy that’s built around your actual business and nervous system, not someone else’s blueprint

What’s included:

In-depth discovery interview
Messaging, positioning & differentiation insights
Competitor benchmarking & keyword focus, without losing your voice
Essential SEO plus technical health review
A clear overview of how your website can gently guide visitors into becoming clients or customers
60-minute strategy call

You'll come away with:

A cohesive, big-picture website strategy
Confidence in what to change, what to pause, and what to ignore
A sustainable system you can return to again and again

The goal is for your website to feel like supportive infrastructure, not a never-ending pile of busywork.

Contact Me to Get Started

🌲🌲🌲 SEO-SOS: $1600

A Guided, Personalized SEO Program

For when you’d like to understand SEO well enough to make it work for your business long-term, and apply it yourself with support.

SEO-SOS is a small-group, guided program for reluctant marketers who want a steady, human-centered approach to SEO that fits real life, not another high-pressure to-do list.

Instead of a one-time review, you’ll learn:

How your website actually helps your people find you and connect with you
Why visibility happens (or doesn’t) in plain, non-technical language
How to make confident, values-aligned decisions over the long-term

Best if you want:

Step-by-step SEO guidance with room for questions
Long-term visibility without content overwhelm, tech headaches, or non-stop promotion
Personalized strategy that reflects your business, not a generic template
Skills you can reuse for years, not just a short-term fix
Support without pressure, judgment, or hype

You'll come away with:

A personalized, sustainable system that eases constant marketing pressure
The knowledge to make your website work more effectively for you
A simple maintenance plan that takes only minutes each month

This is a learning path, not just an audit — a way to build comfort, competence, and calm around SEO and your website, at a pace that respects your capacity.

Full Details Here

🌲🌲🌲🌲 Summit Support: $3000

Website Confidence Mentorship (3 Months)

For when you want guidance and a thinking partner while you do the work on your website.

This mentorship and audit are for you if:

You’d like ongoing support instead of one-off advice
You’re making changes and want thoughtful feedback as you go
You learn best through conversation, reflection, and context

What’s included:

Full Website-as-a-System Audit
Ongoing strategy calls
Clear, non-jargony explanations of any technical issues or questions that come up
Q&A support while you implement, at a realistic pace that feels realistic for you

You'll walk away with:

More confidence in the choices you’re making
Momentum without burnout
A much calmer relationship with your website and marketing

This is guidance from a thinking partner, not a taskmaster or boss.

Contact Me to Get Started

Not Sure Where to Start?

Try this quick “If This, Then That” guide:

“I just need a basic checkup.” → 🌱 Trailhead Check Audit
“Something’s off, and I want a short list of what to fix.” → 🌿 Wayfinder Snapshot Audit
“I need to talk things through with a human.” → 🌿 Wayfinder Session
“I want a thorough audit in plain language.” → 🌲 Clarity Path Audit
“I’m ready for a full website‑as‑a‑system strategy.” → 🌲🌲 Systems View Audit
“I want to learn and apply SEO myself with support.” → 🌲🌲🌲 SEO‑SOS
“I want a thinking partner over several months.” → 🌲🌲🌲🌲 Summit Support

If two options seem equally appealing, choose the one that feels more manageable and sustainable. You can also email me a few sentences about your situation, and I’ll help you make a choice, or schedule a free chat to discuss what works best for you.

Additional Information

Visit my SEO page to learn more about why Search Engine Optimization is essential. Swing by my What I Do page for more about working with me and how I help.