Anyone can build a website these days, but many sites don’t actually help a business grow. It doesn’t matter how beautiful it looks or how much traffic it gets — if your site isn’t clearly speaking to the people you want to reach and giving them an easy way to stay connected, it’s not doing its best work for you. At the same time, social media often asks for more and more of your energy while delivering fewer real results.

There’s a more powerful way to reach people — by improving your website through search engine optimization (SEO). But often, it's intimidating or overly technical because it’s rarely explained in plain language. Thankfully, once you strip away the mystery, it becomes a more intuitive, thoughtful way to help the right people find you.

Technical language and mixed advice make it hard to know what actually matters. Generic tips don’t always apply to your specific business, so it’s easy to waste time on things that don’t move the needle. Without the knowledge, it's hard to see what’s a helpful tweak and what might create problems later. Many business owners turn to quick fixes or gimmicky advice, which can backfire when algorithms change, leaving them worse off. Some give up.

Thoughtful, well-structured websites have always been a core part of my client work, and strong SEO is the secret sauce that boosts marketing efforts. By looking closely at the sites that performed best, I realized that bringing a few key elements together into a simple system helped them reach more of the right people without adding more to their plates.

Once it’s set up, SEO works in the background to bring in the right audience and support real connection, while you focus on your business. It also helps reluctant marketers promote their work in a way that feels honest and aligned, without feeling pushy, performative, or “always on.”

SEO-SOS grew out of the same methods I’ve used with clients — translated into creative exercises and clear, step-by-step guidance that someone new to SEO can follow. This is the same approach that has helped clients get discovered by the right people without compromising their values or depending on social media. There is some focused setup in the beginning, but the work builds on itself. Over time, the results compound, and maintaining it takes only about 15 minutes a month. SEO becomes something that quietly supports your business, instead of becoming your full-time job.

INTRODUCING:

SEO-SOS: Your Lifeline to Easier, More Meaningful Marketing

...With Little to No Social Media

A Framework That’s Simple, Organized & Sustainable

(Sure, SOS is a call for help, but it also describes the solution!)

This human-focused SEO program helps you stand out and reach the people who genuinely need what you offer — on your terms. You’ll learn how to sustainably improve your website and content using a system that fits your strengths and values, and capacity.

• Step off the social media hamster wheel.
• Stop wasting time and money on ineffective marketing.
• Avoid common mistakes, pitfalls, and frustration from trying to figure it all out alone.
• Build engagement and connection that can support your business for years.

Why SEO? Why Now?

SEO remains one of the most effective and accessible ways to connect with your audience — especially as search becomes even more human-centered with tools like ChatGPT and AI search (ironically). High-quality websites with trustworthy, helpful content come out on top. This is great news for creatives and small businesses.

How This Program Works

SEO-SOS is a high-touch, guided 6-8 week program where you choose your pace. It includes five modules, weekly live support, short, asynchronous video training, a one-on-one strategy session, and personalized feedback.

Choosing the Right Way to Learn SEO

(and Why This Isn’t for Everyone)

There are lots of ways to approach SEO. The best one for you depends on how much guidance you want, how hands-on you like to be, and how comfortable you are figuring things out on your own. Some people enjoy self-paced video courses and don’t mind a bit of trial and error. Others prefer to hand everything off and not think about it at all.

SEO-SOS is for business owners who want to understand, implement thoughtfully at a realistic pace, and receive expert support to prevent costly missteps. This is a guided implementation experience, not a quick fix or a passive, watch-and-forget course. It’s designed for people who value clarity, support, and long-term sustainability over shortcuts.

SEO-SOS Compared to Other Common Approaches:

• VIDEO-ONLY SEO COURSES: Great for self-learning, but involve trial and error, and it’s easy to overlook important nuances or get stuck without feedback.


• CHECKLIST / TEMPLATE-BASED SEO PROGRAMS: Useful for learning basics, but often too generic for the specifics of your business — especially if you’re in a creative or values-driven field.


• DONE-FOR-YOU SEO SERVICES: Helpful if you want to outsource and not think about it. These can work well, but they’re often expensive and don’t always leave you with the skills to maintain or adapt your SEO over time.


• SEO-SOS - GUIDED IMPLEMENTATION WITH SHARED RESPONSIBILITY: Designed for business owners who want to implement SEO thoughtfully with expert guidance, personalized strategies, and feedback, so they aren’t guessing or following irrelevant advice. The work is yours, but not done alone.

What Makes This Program Different

This isn’t about gaming the algorithm or chasing trends. It’s about aligning your online presence with what people are already searching for. I use straightforward, fun discovery tools to walk through each step. In the workbooks, you’ll find questions about your business and audience, along with creative options for more exploration. For instance, one question asks for details about your ideal audience so your SEO can speak directly to them. Here's one of the optional creative exercises that builds on that:

If you feel stuck, confused, or overwhelmed, we address it, sometimes with extra walkthroughs or clarification beyond the regular sessions.

Expert Guidance for Everyday People

THE MODULES

Click each below for more details:

MODULE 1: Basecamp - Get Your Bearings (Define Your Professional Identity & Audience)

Understanding your role and knowing who needs your expertise are key to success! In this module, we’ll dive into the important details of your work and help you pinpoint your ideal audience. This groundwork is essential for SEO and making your marketing efforts shine — anytime, anywhere.

MODULE 2: Trail Markers & Landmarks (Build an Optimized Language Library)

Let’s get creative! This module focuses on discovering the words and phrases that make you and your work unforgettable, creating a go-to resource for developing SEO and content that connect with your audience and differentiate you. This will boost your SEO success and make marketing feel meaningful, natural, and enjoyable.

MODULE 3: Trail Mapping - Chart Your Route (SEO Strategy)

SEO without a strategy is like hiking a mountain without a trail — you know where you want to go, but it’s hard to get there. In this module, you’ll have a one-on-one strategy session to help you create a clear, actionable plan that aligns your goals with your audience’s needs, and explore marketing opportunities beyond social media so you can choose what fits you best.

MODULE 4: Build the Trail (Craft SEO & Optimized Content for Success)

It's time to put your plan into action. Using simple, step-by-step templates, you’ll optimize your website content and craft SEO that truly connects. I’ll share tried-and-true techniques to ensure every word aligns with your goals and captivates your audience. This module sets you up for long-term success and will make your website truly work for you.

MODULE 5: Reach the Summit, Maintain the Path & Keep Growing (Implement SEO & Create a Maintenance Plan)

You’ve got the tools, strategy, and content — now it’s time to bring it all together! In this final module, we’ll break down the steps to implement your strategic SEO and track your progress without the tech headaches. With clear tutorials, helpful resources, and support, you’ll leave this program feeling empowered to manage and monitor your SEO over time.

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What People Are Saying About Kristen's Guidance:

"I so appreciate how slowly Kristen builds up something I thought was too technical and scary. It’s not!" ~Dante Hookey - Author/Illustrator

"I really appreciate the way you treat SEO as a communication tool instead of a buzzword trap to trick people into clicking." ~Ha Pham - Illustrator

"It’s not confusing at all, it’s clear, and the real-world examples are really helpful. It’s so motivating!" ~Mahala Urra - Illustrator/Copywriter

"Never thought I'd be excited about SEO! You made everything so achievable!" ~Nastaran Namei - Video Game Artist

Frequently Asked Questions:

Do I need to know anything about SEO to start?

Nope! This beginner-friendly, jargon-free program covers SEO basics, how it makes the internet better, and how to boost your online presence step by step.

I’m not a writer or a marketer; can I still do this?

Absolutely! The SOS method breaks it down into simple, doable steps. If you're interacting successfully with your ideal customers or clients and know your business, you’re ready!

Do I need to understand marketing terms, like funnels and lead magnets?

Don’t worry! We’ll leave the funnels and magnets at the hardware store and focus on clear, straightforward tasks. I'll explain any new terms as they come.

What is the weekly time investment?

Plan for about 3-5 hours per week. That includes our live group Zoom calls, videos, and assignments. I don’t want anyone to feel rushed. During Q&A sessions, I meet you exactly where you are. Don’t worry about perfection; “practice makes progress.” You don’t have to do this perfectly to start seeing results.

Will I need to buy additional tools, resources, or services?

No extra paid tools required. If you can update your website, you can apply what you learn.

Does it matter what website platform I use?

Not at all. If you can log in and make changes to your website, you'll be able to apply what you learn. If you use WordPress, you might need a plugin unless your theme or framework already includes SEO features, but I have a recommendation for a simple, free one.

How long does it take SEO to begin working?

When you’re starting from scratch, it usually takes a few months to see results. I’ll show you what to focus on in the meantime and how to set yourself up for long-term success. This isn’t a “quick win” course that fizzles out. A little patience and consistent effort now can lead to results that only need minutes of monthly maintenance.

What if I can’t make a group call?

No problem. All calls are recorded, so you can catch up when it works for you. If you know you’ll miss a call, you can send your questions ahead of time and I’ll make sure they’re covered.

Why are the videos only available for 3 years?

The videos are available for 3 years, so you’re always working with current information, and feel encouraged to actually use the program instead of saving it for “someday.” This course is designed to give you a lasting marketing foundation. I want you to complete it, build on it, and benefit from it sooner rather than later. You can keep blank copies of your workbooks so you always have access to the most important pieces.

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Are You Ready To Roll Up Your Sleeves & Get To Work?

This is your lifeline out of the marketing chaos and your chance to connect with the people who are looking for exactly what you offer.

If you’re feeling lost in marketing advice and want a grounded, human way forward, this program is designed to give you a structure and a guide.