Understanding your role and knowing who needs your expertise are key to success! In this module, we’ll dive into the important details of your work and help you pinpoint your ideal audience. By exploring your professional identity and the people you want to reach, you’ll gain clarity and confidence. This groundwork is essential for SEO and making your marketing efforts shine—anytime, anywhere.
SEO-SOS:
Your Lifeline to Easier, More Meaningful Marketing...
With Little to no Social Media
Unlock your website's potential to attract the right audience, build genuine connections, and grow your income & impact … without relying on social media, ads, or exhausting marketing tactics.
Your website is your most effective hands-off marketing tool for growing your business...
or at least, it should be.
Anyone can build a website these days, but most never help grow a business. It doesn’t matter how beautiful it is or how much traffic it gets. If your site isn’t clearly communicating to your ideal audience, and providing a way to stay connected, it's not working hard enough. Meanwhile, social media loudly demands more of our marketing energy while delivering fewer real results.
Thankfully, there’s a more powerful approach to reach people—improving your website through search engine optimization (SEO):
Every second, 99,000 searches are conducted—
totaling a staggering 8.5 billion per day!
~ Internet Live Stats
THE KEY QUESTION IS: Will people searching for what you offer be able to find you? If your website and content aren’t optimized for search, probably not. So, how in the world can you increase your visibility? Everything feels so overwhelming and difficult to figure out.
If promoting yourself feels like climbing a mountain, you're not alone, and it doesn't have to be so hard!
If you have a viable business and a website that isn’t helping it grow, it’s not because you’re a terrible marketer; you just need a better system with a strategy that offers an easier path.
The good news is that with some key adjustments, your website can help:
- Grow your business 24/7 without constant attention.
- Reduce marketing time and expense.
- Ease marketing overwhelm.
- Consistently attract ideal customers or clients.
- Build genuine connections.
- Provide a clear path forward.
But Trying To Figure It Out Alone Can Be Overwhelming & Time-Consuming
Constantly hustling to promote your business without seeing real results can be discouraging and exhausting. Confusing jargon and fluctuating algorithms make it difficult to keep up, and pouring all your resources into ads and social media isn’t sustainable in the long run. Many business owners turn to quick fixes or gimmicky advice, which might seem effective at first but backfire when algorithms change, leaving them back at square one or worse. Some give up.
I see this struggle repeatedly.
While well-designed websites have always been important for my clients, strong SEO is the secret sauce that boosts their marketing efforts. By analyzing my top performers, I realized that combining key elements into a system can make websites more effective, increasing their reach without extra work. Plus, it's far more effective than relying on social media.
Rather than juggling marketing tasks endlessly, my clients consolidate their efforts and focus on what they enjoy.
This system works to attract the right audience and build connections without constant attention. Plus, it helps reluctant marketers promote confidently and genuinely, without feeling like they’re marketing at all.
Watching my clients succeed with this approach inspired me to help more people.
That's why I created a course based on the proven techniques I’ve used with my clients, breaking it down into creative exercises and simple steps anyone can follow. This is the same system that has helped my clients get discovered by the right people without compromising their values or relying on social media. It's a much easier path!
SEO-SOS: Your Lifeline to Easier, More Meaningful Marketing
...With Little to No Social Media
A Framework That’s Simple, Organized & Sustainable
(Sure, SOS is a call for help, but it also describes the solution!)
This human-focused SEO course helps you stand out and connect with those who need you most—on your terms. It's creative, supportive, jargon-free, and makes marketing about building relationships, rather than complex, meaningless tasks. You’ll learn to sustainably optimize your website and content with an SEO system that aligns with your strengths and values.
This Work Leads to Clarity, Consistency, and Authentic Connection, Enabling You to:
- Stop spinning your wheels on social media.
- Stop wasting your time and money on ineffective marketing.
- Avoid mistakes, pitfalls, and wasted time figuring it out on your own.
- Engage, connect, and thrive for years to come.
Complete the work that matters in a supportive, friendly environment with plenty of personalized guidance, at a fraction of the cost of done-for-you services.
This Course Is for You if:
- You've been working in your field or business within a sustainable market for at least a year.
- You know who your ideal customers or clients are.
- You're empathetic and can put yourself in others' shoes.
- You struggle with marketing and prefer not to be glued to social media.
- You want clear, simple tools for improving your website’s visibility.
- You want to market in a more natural way that doesn’t feel spammy or salesy.
- You’re ready to roll up your sleeves and do the work with guidance.
Why SEO? Why Now?
SEO remains one of the most effective, affordable ways to connect with your audience—especially as search becomes even more human-centered with AI tools like ChatGPT and AI search (ironically). High-quality websites with trustworthy content come out on top. This is great news for creatives and small businesses.
Ana's SEO Success Story
"When we launched these efforts, her site traffic with ready-to-buy customers increased dramatically, and she sold out her product."
Ana designed a beautiful, high-end weighted blanket, but big brands with large budgets dominated the market. She didn’t want to be loud or salesy, and lacked the time or energy for constant social media, but her website wasn’t gaining traction. She needed help.
By refining her messaging, visuals, and SEO strategy, we aligned her content with what her ideal customers were searching for. Traffic surged with the right audience, and her product sold out. She increased production and expanded, without compromising who she was.
It isn't luck. This is SEO in action—a proven system that works.
How The Course Works
SEO-SOS is a guided 6-8 week course (you choose your pace). It includes five modules, weekly 30-60 minute group coaching calls with Q&A, asynchronous video content, a one-on-one strategy session, and personalized feedback. You’ll finish with 2-3 optimized web pages (and the knowledge to keep going), a custom SEO plan, and the confidence to continue growing long after the course ends.
Here’s What You Get When You Enroll:
- One-on-One SEO Strategy Session & Website Assessment
- Eight 30-60 Minute Group Coaching Calls on Zoom
- Training Videos That Show You How To:
- Integrate your website into a system that consistently attracts the right visitors, engages them, and creates communication pathways for years.
- Clarify messaging and content so it engages and resonates.
- Write SEO like a pro.
- Discover your strengths and develop a marketing style that feels natural.
- Implement and maintain your system with confidence.
- Feedback on Your Work & Questions Answered
- Ten Weeks Email Guidance Access
- Creative Exercises, Checklists, Templates & Simplifications
- Bonus Introduction to Optimizing for AI Search
- Bonus Content on Keyword Tool Usage & Content Planning
- Supportive Mastermind Community
- Access to Recordings and Training videos for Three Years
The cost for someone to complete and maintain your SEO at the level taught in this course would start at $6,000. You already know your business and industry. Why not learn a little more in a supportive environment and do it yourself?
What Sets This SEO Course Apart?
This isn’t about “gaming” the algorithm. It’s about aligning your online presence with what people are searching for, in a sustainable, authentic way. I use jargon-free, creative, fun discovery tools and exercises to help you learn step by step. I'm with you all the way providing feedback and answers to your questions.
SEO-SOS Is a Hybrid Course:
DIY SEO With Expert Guidance for Everyday People
- No need to be a tech whiz or marketer. (Being a reluctant marketer is an advantage!)
- No buzzwords, chasing trends, or creating endless reels.
- No one-size-fits-all tactics.
- No hacks or gimmicks.
- No pressure to “perform,” go viral, or write like a marketer.
Just a clear system, an easier path, and a knowledgeable pro with practical, creative tools to help your audience find you.
SEO has long been gatekept by jargon, overwhelm, and ongoing expense.
That ends now!
THE MODULES
Click each below for more details:
Let’s get creative! This module is all about uncovering the words and phrases that make you and your work unforgettable. Through fun brainstorming exercises and insightful research, you’ll create a “Language Library” of building blocks, your go-to resource for developing SEO and content that resonates with your audience and sets you apart. These tools will fuel your SEO success and make marketing feel purposeful, natural, and enjoyable.
SEO without strategy is like climbing a steep mountain without a trail—you can see where you want to go, but struggle to get there. In this module, you will learn the essentials of SEO strategy and draft a clear, actionable plan that aligns your goals with your audience’s needs. We’ll also explore marketing opportunities beyond social media that suit your style. With a personalized one-on-one strategy session and ongoing guidance, you’ll gain the confidence to execute your plan and see real, measurable results. Let’s set your SEO on a course for success!
It's time to bring your strategy to life! Using simple, step-by-step templates, you’ll optimize your website content and craft SEO that truly connects. I’ll share proven techniques to ensure every word aligns with your goals and captivates your audience. This module sets you up for long-term success and will make your website truly work for you.
You’ve got the tools, strategy, and content—now it’s time to bring it all together! In this final module, we’ll break down the steps to implement your strategic SEO and track your progress without the tech headaches. With clear tutorials, helpful resources, and support, you’ll leave this course feeling confident and empowered to manage your SEO and monitor your success.
Meet Your Guide
I’m Kristen Schwartz, your guide and collaborator. I’ll lead you through the discovery process that will ultimately boost your visibility online and across your marketing efforts.
I’ve spent 35+ years in visual communication and empathetic marketing, including 20 specializing in SEO and web design. I’ve worked with everyone from resorts to entrepreneurs, but what I love most is helping solo small business owners and creatives gain visibility—even in saturated markets—without needing a big budget or a marketing degree.
I know marketing can feel confusing and exhausting because I’ve been there. I didn’t start out as an SEO expert. I’m a creative entrepreneur at heart, and exhibited my art for over 15 years, created a notecard line from my exhibits that sold across the U.S., and I’m an illustrator and writer. I understand what it’s like to build something from scratch and struggle to be visible.
That part of my life has given me a deep understanding of the challenges others face, especially when marketing something personal and meaningful.
And I’ll admit, when I first started learning SEO, it felt like stepping into another universe. The jargon, algorithms, and technical details seemed disconnected from humanity. But at its core, it’s about clarity, empathy, and helping people find what they’re searching for. These are the principles I’ve used to develop SEO strategies for my clients and myself and the approach I teach in my course.
I’ll help you cut through the confusion and create something clear, sustainable, and true to you.
What People Are Saying About Kristen's Coaching & Guidance:
"I so appreciate how slowly Kristen builds up something I thought was too technical and scary. It’s not!" ~Dante Hookey - Author/Illustrator
"I really appreciate the way you treat SEO as a communication tool instead of a buzzword trap to trick people into clicking." ~Ha Pham - Illustrator
"It’s not confusing at all, it’s clear, and the real-world examples are really helpful. It’s so motivating!" ~Mahala Urra - Illustrator/Copywriter
"Never thought I'd be excited about SEO! You made everything so achievable!" ~Nastaran Namei - Video Game Artist
Frequently Asked Questions:
Nope! This course is beginner-friendly and jargon-free. You’ll learn all about SEO, how it helps create a kinder, more efficient internet, and how to use it to boost your online presence.
Yes! My SOS method simplifies it into manageable steps. If you already have successful interactions with your ideal customers or clients, you’re ready! You know your business and your audience, so you’re in a great position to succeed with some guidance.
Don’t worry! We’ll leave the funnels and magnets at the hardware store and focus on straightforward tasks without jargon. There might be some new terms along the way, but I’ll explain them so they make sense.
Approximately 3-5 hours. (Going it alone would take much longer.) Each week includes a 30-60 minute group Zoom call, 10-30 minutes of videos, and 2-3 hours working on assignments. But everyone works at their own pace, so don’t worry about being too slow or too fast. The key is to work deeply enough to see results. I’ll provide feedback to keep you on track.
No. If you can make changes to your website, you can implement what you learn without extra costs.
Not at all. If you can access and modify your website, you'll be able to apply what you learn. If you use WordPress, you might need a plugin unless your theme or framework already includes SEO features, but I have a recommendation for a simple, free one.
It depends on a number of factors. I’ve seen results in just weeks, but usually it takes a few months if you're starting from scratch. That’s why I’ll show you what you can do to see faster results and the best steps to take while you’re waiting. It’s all part of creating a tailored, effective strategy.
The calls will be recorded, so you won’t miss anything. You can also send questions in advance if you know you can’t attend.
We’re all overwhelmed with information. It's easy to move on to the next shiny thing without finishing what we started. I believe this course provides a solid, evergreen marketing foundation, and I encourage you to use your motivation to complete it, build on it, and benefit from it sooner rather than later. Three years is enough time to do that. Plus, technology or website platforms may change, and referencing outdated information could cause confusion. Keeping blank copies of your workbooks ensures access to the most important information.
Are You Ready To Roll Up Your Sleeves & Get To Work?
This is your lifeline out of the marketing chaos.
It’s your map to the summit, and your chance to connect with the people who are looking for exactly what you offer.
Space Is Limited To Ensure Personalized Results
Because of my high availability for guidance and feedback, I am limiting this opportunity to 10 students. Enroll now to reserve your spot. Some course materials will be accessible before the next cohort begins.
Meeting Times: Mondays at 11am Pacific Time
Next Cohort: February 2 - March 30, 2026
Not sure if your business and website are a good fit for this program? Send me your web address and I'll take a look. I'm happy to answer any additional questions.
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©KRISTEN SCHWARTZ •
