WEBSITE & SEO GUIDANCE FOR RELUCTANT MARKETERS

A Peace-of-Mind Website Checkup

For when you’d just like some reassurance — not a teardown.

This audit is for you if:

• You’re not sure how well your website is actually working
• You wonder if there might be a tech or setup issue, but don’t have the bandwidth to dig into it
• You want a low-stress, low-stakes place to start

What’s included:

• Homepage clarity & usability check
• Messaging alignment (is it clear who you help and how?)
• Call-to-action visibility
• Accessibility & SEO basics
• Essential technical checks (PageSpeed, mobile usability, indexability)

You'll come away with:

• Confirmation of what’s already working
• Awareness of quiet red flags before they become bigger problems
• Clear next steps without an overwhelming list

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🌿 Wayfinder Snapshot Audit: $300

Website Clarity & Visibility

For when something about your site feels “off,” but you're not sure what it is.

This audit is for you if:

• People land on your site but rarely take the next step
• You’re not sure whether search engines can really “see” or understand your site
• You want thoughtful expert eyes on your site, without needing to be on a live call

What’s included:

• Homepage & key page clarity review
• User experience (UX) friction points
• Call-to-action (CTA) effectiveness
• Accessibility & SEO basics
• Technical gate checks that affect indexing (showing up in search results) and performance

You'll come away with:

• Clear answers about what’s getting in the way of visibility, sales, or other actions you'd like people to take
• A short, focused, and genuinely doable list of improvements that actually matter

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🌿 Wayfinder Session: $300

Website Strategy Empowerment Hour

This session is for you if:

• You’re overthinking your website and want grounded clarity, fast
• You have questions but don’t want to sort through conflicting advice online
• You think best in conversation, not in a document

What’s included:

• Live 60-minute website review together
• Real-time Q&A and practical, gentle guidance
• Support choosing what to focus on first (and what really can wait)
• Short recap with clear, doable next steps

You'll come away with:

• Relief from second-guessing every website decision
• Direction that respects your values, capacity, and boundaries
• Permission to simplify and stop feeling like you have to do “all the things”

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🌲 Clarity Path Audit: $750

Human-Centered Website Diagnostic

For when you want true understanding, not just a list of fixes.

This audit is for you if:

• You’re ready to improve your site without guessing
• SEO feels abstract, intimidating, or oddly cold
• You want recommendations that take your values and your audience seriously

What’s included:

• Messaging & content structure review
• User experience (UX) & accessibility insights
• SEO foundations explained in plain, friendly language
• Interpreted technical health review (what it means, not just numbers)
• Light keyword focus suggestions that feel natural to use
• 30-minute review call

You'll come away with:

• A prioritized, empathetic improvement plan
• More confidence in the decisions you’re making
• A clearer mental model of how your site actually works to support your business

This is where things start to click and feel less mysterious.

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🌲🌲 Systems View Audit: $1500

Website-as-a-System

For when you’re done patching things together piece by piece.

This audit is for you if:

• Your site feels close, but still not fully aligned with your current work
• Past SEO or marketing efforts haven’t added up to real clarity
• You want website strategy that’s built around your actual business and nervous system, not someone else’s blueprint

What’s included:

• In-depth discovery interview
• Messaging, positioning & differentiation insights
• Competitor benchmarking & keyword focus, without losing your voice
• Essential SEO plus technical health review
• A clear overview of how your website can gently guide visitors into becoming clients or customers
• 60-minute strategy call

You'll come away with:

• A cohesive, big-picture website strategy
• Confidence in what to change, what to pause, and what to ignore
• A sustainable system you can return to again and again

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🌲🌲🌲 SEO-SOS: $1600

A Guided, Personalized SEO Program

SEO-SOS is a small-group, guided program for reluctant marketers who want a steady, human-centered approach to SEO that fits real life, not another high-pressure to-do list.

Instead of a one-time review, you’ll learn:

• How your website actually helps your people find you and connect with you
• Why visibility happens (or doesn’t) in plain, non-technical language
• How to make confident, values-aligned decisions over the long-term

Best if you want:

• Step-by-step SEO guidance with room for questions
• Long-term visibility without content overwhelm, tech headaches, or non-stop promotion
• Personalized strategy that reflects your business, not a generic template
• Skills you can reuse for years, not just a short-term fix
• Support without pressure, judgment, or hype

You'll come away with:

• A personalized, sustainable system that eases constant marketing pressure
• The knowledge to make your website work more effectively for you
• A simple maintenance plan that takes only minutes each month

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This mentorship and audit are for you if:

• You’d like ongoing support instead of one-off advice
• You’re making changes and want thoughtful feedback as you go
• You learn best through conversation, reflection, and context

What’s included:

• Full Website-as-a-System Audit
• Ongoing strategy calls
• Clear, non-jargony explanations of any technical issues or questions that come up
• Q&A support while you implement, at a realistic pace that feels realistic for you

You'll walk away with:

• More confidence in the choices you’re making
• Momentum without burnout
• A much calmer relationship with your website and marketing

This is guidance from a thinking partner, not a taskmaster or boss.